The Holiday Hub: deliver emails with impact this holiday season

Like the 2020 holiday season, 2021 will present some unknowns that marketers will need to adapt to, but there are plenty of things we do know that can help us prepare for the upcoming busy period that…

SMS marketing is taking over

We’ve all had that moment – you hear your phone buzz and think it’s that all-important message you’ve been waiting for – not quite. It’s a text from a clothing brand you bought from once in 2019.…

How to avoid send anxiety

Whether it’s sending an email out to your database, posting on social media, or publishing a blog… the fear that you’ve not noticed a mistake is real – and surprisingly common. Whether you’re emailing a few hundred,…

The importance of deliverability analytics during the holiday season

During the busy festive seasons, even the most efficient marketers can expect to see greater variations in deliverability results than during quieter periods.  Recipients are overwhelmed with email at this time of year, so may not engage…

How to maximize sales during the world’s largest shopping event – Singles’ Day

Started by Alibaba in 2009, Singles’ Day was aimed at young singles in China to treat themselves to gifts. However, this annual event has now gained a multibillion shopping status, tempting brands from across the world to make the most of this day.  In 2020, Chinese…

Introducing your Professional Services team

 You may have already met some of the professional services team, but to give you a quick overview of some services you may or may not know you have access to, we interviewed Darryl Clark, Head of…

Why unsubscribe matters more during the festive season

The festive season is upon us and everyone is getting ready to send their best offers and campaigns to their databases.  During this time recipients are receiving a lot of emails as businesses try and reach large…

How to make the purchase formula work for you

In our previous post, we chatted about the brain works when it makes a purchase decision (check it out here), but how do you take all that neuroscience and *actually* use it? We mentioned how nurture plays…

How to avoid spamtraps this holiday season

It’s the time of year when there’s the strongest incentive to skirt around some best practices and send as much email as possible to try to maximize revenue. However, the last thing you want to deal with…

How the brain makes a purchase decision

Good marketing helps communicate whether or not a product is right for the end consumer in a way the brain understands.  A little bit of insight into the neuroscience around how we make those decisions can go…

What is EDM marketing?

“The times change, and if you don’t change with them, you get left behind.” Bradley Walsh I couldn’t agree more with that quote. The ecommerce industry is changing, and believe it or not, 319.6 billion emails are…

Marketing analytics 2.0 – dashboards meet workflows

There is good reason to be optimistic though. We’ve been working away on developing ways in which we can bring analytics and actionable insight into your everyday workflows.  Why am I talking about workflows? Well, all dashboards…

The real benefits of implementing a loyalty program

One such success story is our client Cellar One, an exclusive invitation-only online store for Australia’s second-largest wine company, Accolade Wines. The brand redefined its customer engagement by integrating dotdigital’s recency, frequency, and monetary (RFM) value model…

Who cares about open rates?

Who does care? Email open rates have always been a controversial topic matter. I’ve worked with many brands who regularly ask what a reasonable open rate is for their campaigns; they search high and low for benchmark…

4 ways to drive Black Friday customers to shop again over the holidays

The cost of acquiring new customers has increased by 60% in the last six years. To maximize the profitability of the season, you need to plan ahead. How can you drive BFCM customers to shop again over…

What is email marketing?

Email marketing is the branch of your digital marketing strategy that uses email to promote your brand, products, and services.  Using email marketing you’re engaging with leads that have expressed a direct interest in your brand by…