Why You Mustn’t Overlook Google +

When Google launched their social network  a year ago today, we were super excited at dotDigital – they’d either boom, or fall flat on their faces, we thought. But instead, they’ve chugged along, adding a few features, going mobile and bleating about its ‘success’.

Unfortunately for Google, we all know that Google +, for now is just another social network – more noise. Unfortunately for us, Google’s web omnipotence and social’s importance to search, mean that Google are unlikely to drop this one.

I expect they’ll almost force everyone left who hasn’t signed up, onto G + by integrating it further with its most popular services. Then, once we’re all there – not just the geeks but like, your mum (if she knows it or not) – they’ll do something awesome that’s only available on G +, as well as continuing to drip-feed and link more G+ integration into other services.

So as a marketer, it’s a chance to get traction on a platform that almost certainly will get bigger. The link to SEO means that you could benefit in ranking terms if +1’s or followers become a ranking factor.

So – beyond just being on G +, integrating the G + buttons onto your site, and monitoring your brand mentions there – you need to actually be sharing content if you want impressions in your followers’ news feeds. So we’re making it easy for you at dotdigital.

We’ve added a plus button to your email editor, so your recipients can share your campaigns on social networks with just one click! It’s so easy to do, that we debated making this video, but did it anyway, just to be sure. So here’s how to add G + buttons to your email campaigns. You’re welcome.

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