Why Charities Should Be Focused On SEO

In last week’s “Third Sector” magazine, I read a case study on the Salvation Army’s 2008 and 2009 Christmas fundraising campaigns.

The article reported that the return on their investment, which included TV, direct mail, inserts, radio adverts, online campaigns and search engine optimisation, went from £3.12 for every £1 spent in 2008, to £16 in 2009.

The spokeswoman for the Salvation Army said the increase was mainly due to the search engine optimisation – a convincing argument for any charity to look at SEO!

Customer experience: how to improve key customer touchpoints

How to improve customer experience has been at the top of marketers’ minds for years. We know that customer conversion and retention are based on the experiences we deliver. As brands grow, we start looking for new…

Top five content trends for 2021

Indeed, a recent Accenture poll concluded the average consumer has “dramatically evolved”, while a YouGov survey found 27% of consumers say that item cost is now a more important factor when shopping as half of workers have…

Smart email marketing means better ROI

Email marketing is well known for being a powerful, revenue-generating marketing channel. It’s your main channel for one-to-one communications with your customers. Those who have signed up to receive your marketing are engaged with your brand. They…

This site uses cookies to improve your user experience. By using this site you agree to these cookies being set. To find out more see our cookies policy.