Why Charities Should Be Focused On SEO

In last week’s “Third Sector” magazine, I read a case study on the Salvation Army’s 2008 and 2009 Christmas fundraising campaigns.

The article reported that the return on their investment, which included TV, direct mail, inserts, radio adverts, online campaigns and search engine optimisation, went from £3.12 for every £1 spent in 2008, to £16 in 2009.

The spokeswoman for the Salvation Army said the increase was mainly due to the search engine optimisation – a convincing argument for any charity to look at SEO!

The Holiday Hub: deliver emails with impact this holiday season

Like the 2020 holiday season, 2021 will present some unknowns that marketers will need to adapt to, but there are plenty of things we do know that can help us prepare for the upcoming busy period that…

A successful return to live UK events

In March 2020, we – like many other businesses – made the transition from live to virtual events. Committed to providing valuable educational content to our clients, we adapted. We never stopped engaging with you, starting interesting…

Behavioral campaign ideas you can use

We’re coming to the end of our deep dive on using neuroscience and the purchase formula in your campaigns. We’ve discussed why the purchase formula is so important, and why increasing reward activation in the brain is…