Why Charities Should Be Focused On SEO

In last week’s “Third Sector” magazine, I read a case study on the Salvation Army’s 2008 and 2009 Christmas fundraising campaigns.

The article reported that the return on their investment, which included TV, direct mail, inserts, radio adverts, online campaigns and search engine optimisation, went from £3.12 for every £1 spent in 2008, to £16 in 2009.

The spokeswoman for the Salvation Army said the increase was mainly due to the search engine optimisation – a convincing argument for any charity to look at SEO!

5 simple tips for a winning Black Friday campaign

With less than one week to go, grab some last-minute inspiration for your campaigns this Black Friday. You never know, you could be missing a trick or five!

How Lyre’s boosted conversions by 53% with dotdigital

Discover how dotdigital customer Lyre's boosted its conversion rate using dotdigital's super-effective marketing automation tools.

What is customer engagement and why is it important?

And, better yet, how do we do it?   Customer engagement has been a buzzword for a while now. The internet is packed with articles about creating ‘meaningful customer engagement’. At dotdigital, we’re guilty of it too. As a customer…

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