QR codes (Quick Response codes) are 2D bar codes that can be scanned by smartphones with cameras using a dedicated QR code scanner app; there are lots of these apps available through the various app stores and most of them are free to download.
If you’re trying to encourage survey responses from people in a physical location (an event or your store/bar/club) then QR codes offer a quick, easy and cost effective way of doing so.
By linking your survey to a QR code, your visitors can simply snap a picture of it on their smartphones using their app which load the survey on their handsets browser. If you’ve made your survey simple enough they can complete it and submit their responses whilst on your premises in a matter of minutes.
Where to display your codes:
You can be creative about where you display your QR code, the possibilities are almost unlimited but here are a few ideas:
- Till receipts
- T-shirts worn by members of staff
- Promotional merchandise
- Shop displays
- TV screens
- Business cards
QR codes are great for driving survey traffic. Let’s face it, whatever your survey’s target demographic is, the chances are lots of them have got smartphones; it’s been estimated that 80% of mobile phone users will be using one within 2 years.
You don’t need any technical knowledge to create your own QR code. You can get started by visiting one of the following generators:
Give it a go and let us know how you get on 🙂