As a Product Manager, I spend a lot of time thinking about how I can make our big releases impact you in the best way possible. Our next big release is in February and will contain a number of great new things for our customers who sell (online or otherwise).
But we haven’t only been working on improvements for those of you with shops. We’ve been looking at how you create campaigns – any campaigns – from conception through to editing. And rather than make you wait until February, we’re launching them today. Here’s what’s changed.
Drag and drop template uploader
When you come to upload a template (or a one-off campaign), you’ll notice we’ve replaced the old interface with a drag and drop canvas. You can now drag files from anywhere on your computer straight into dotmailer (although you can click and select too if you find that easier). What’s more, you can drag in as many files as you like, as often as you like. It’s also lightning fast. Tip: try dragging in a zip file, too!
Campaign details with added emojis ???
Subject lines. The first thing your contacts see. Proven to increase (or decrease) open rates. We think they’re so important, we’ve redesigned the ‘campaign details’ page to help you come up with subject lines that win.
You can now – finally – add emojis using the searchable picker. Combined with your skills and the personalization picker, your subject lines can now be expertly written, personalized and eye catching.
We’ve also improved the preview window that gives you an example of how your campaign details will look when your email arrives in an inbox. No, we didn’t much like the blue Outlook panel either, so it’s gone and been replaced with an inbox mock-up.
A clearer, cleaner EasyEditor
We’ve changed the building blocks in EasyEditor from pink to grey. Well, we’ve done a lot more than that, but that’s the most noticeable change. We also studied how you interacted with blocks, noticed some old design decisions that could be way better, and improved them.
For example, the header bar that contained the move, copy and delete tools would sometimes be inside a block, and sometimes outside. We knew why this was, but it turned out you didn’t, and it was just plain annoying. And why was the drag area so small? And why was it you couldn’t always see what type of block was selected? We’ve fixed all these things – and more – to create an easier, more consistent experience.
You’ll also notice the new blocks in our segment and landing page editor, too.
Finally, we’ve tweaked the Settings menu slightly to prepare for more changes later this month. In particular, your users, API users and transactional email users are now found under the ‘Access’ option.