dotMailer at the Advertising Association’s key annual event: LEAD 2014

Here at dotMailer we’re very proud to say we’ve been chosen by the Advertising Association as their sole email technology partner.

Their big annual event was held on 30th January and the dotMailer team played a key part in helping the Advertising Association market and deliver the event.

Some of our Executive team were there on the day, alongside some very influential names in business, including Gavin Patterson, CEO of BT Group.
photo

Highlights of the day for us were the findings of the Association’s published research showing how 99% of UK SMEs  generate 50% of UK jobs, 40% of UK turnover but only 18% of UK ad spend.

The research found that the reason behind this lack of spend is that they see it as a cost, as opposed to a benefit, and didn’t feel confident about the subject.

So that recurring message about educating marketers about the value of marketng and advertising and measuring and proving that value, was loud and clear.

 

 

 

 

dotdigital is now ISO 27701 certified

We’re extremely proud to announce that dotdigital has been awarded ISO 27701 certification; demonstrating our ongoing commitment to privacy and trust. So, what is ISO 27701? The International Organization for Standardization (ISO) is an independent organization that…

What is responsible marketing?

Responsible marketing is increasingly vital for modern brands looking to retain customers, increase lifetime value, and create unforgettable brand recognition. Your brand, products, and services have an impact on your users. It’s your job to ensure that it’s a positive…

Understanding the customer journey

Customer expectations are changing all the time. On average customers connect with brands on 10 channels making customer journeys increasingly complex. This makes it difficult for marketers to ensure a great customer experience.   We can no longer…