We’ve just supercharged split testing!

dotMailer has given you the power to split test subject lines, content, friendly from names and custom from addresses for quite some time now. You can then choose a particular metric, be it clicks or opens for us to then calculate the winner. Wouldn’t it be good if you could use ROI as a metric?

Well now you can!

blog-image-01

This requires a little bit of work from you and then a lot of heavy lifting from us. If you haven’t already got it, you can get the script to add to your ecommerce website from Campaigns > Advanced features > Site & ROI tracking.

Then, let us know what ROI markers you are going to be sending us, by using the ‘Add new’ button on that same page.

The rest is easy! Set up your split test as usual, and on the page where you would normally set your split test options, you’ll see a new radio button called ‘ROI’.

blog-image-02

Select this option and tell us what marker you want to use. If your marker is a date, text or yes/no value, you’ll be using the hits marker metric. If you’re sending us a number, you’ll be able to use the number of hits the marker gets, the total, or the average of the values we receive.

All you then have to do is click the send button and wait. After the number of hours you selected for you split test to run for elapses, we gather all the marker data we received, crunch the numbers to decide the winner and send it out.

This is extremely powerful as it enables you to increase the effectiveness of your campaign according to your required outcome.

For example, the hits marker metric can be used for sending campaigns that maximise the volume of products sold and help run down your stock. You can use the average marker metric for sending campaigns that maximise your average order value. Finally, the total marker metric can be used for sending campaigns that boost your overall order value.

This is live, right now, and we’d love to hear what you think!

dotdigital and Shopware team up to strengthen omnichannel capabilities for Shopware 6 merchants

The integration allows Shopware 6 merchants to fully unlock the potential of their store’s data and guide their customers through personalized and automated customer journeys. Since 2017, dotdigital has been a great part of our partner network.…

iOS 15: What you need to know

The breakneck speed of digital transformation this past year has been impressive in not just velocity but in the breadth of impact.  Organizations at every level, are developing new, more agile, digital marketing strategies.  And while those…

Q&A: Telling stories with Google Data Studio

Juliette: First of all, could you tell us a bit about your role as Head of Online Marketing Blake? Blake: I lead a team of marketers that help the wider marketing organization activate campaigns across digital channels.…