Using videos within emails

Many people have asked us about using video within emails, and here’s where we tell you the truth – it’s a bit of a Holy Grail. It’s a fantastic thing (and looks terrific when it works) – but as a realistic objective for mass emailing it’s still just not quite there.

dotdigital’s Engagement Cloud does allow you to add video content – however support for such features at the recipients’ end is still relatively low, and delivery rates will be very adversely affected as a result.

So don’t be seduced by companies offering futuristic ‘technology platforms’ to stream video via email – it’s not the server that’s the issue… it’s the majority of end-users who use very standard email clients.

We’re with the Direct Marketing Association (DMA) on this one. The only real way to ensure mass deliverability of a video message is to place it on a website or microsite, and provide a direct link from within the email.

That’s their advice and that’s our advice (and incidentally it’s the advice of all the other major email marketing vendors as well).

By linking from within the email you can ensure you reach ALL recipients – not just those savvy enough to have set up specific options for video receipt.

And you can then see, via dotdigital’s reports, exactly who has viewed your rich media content.

If you need help to build a microsite or website around a video message then just pick up the phone to us. It’s what we do – from designing email templates and small campaign microsites right up to full-blown websites.

Find out more

To find out more about how a custom from address can help you see better results from your email marketing, call us now on +44 (0)20 8662 2762 or contact us here.

Avoiding spam traps and other revenue risks

Deliverability risk alert: We get it – the c-level execs are clamoring for bigger databases and more potential customers to squeeze some revenue from. The temptation to send a quick, cheeky email to that list from 2016…

dotties connected: award entries now open

dotties connected is our first ever virtual marketing awards. You can submit your campaign entry now!

dotdigital: united against racism

We’re not the first to take a stand against the injustices faced by the Black communities, we will not be the last, but we will be heard. From today onward, we’re committing to the fight to eradicate…

This site uses cookies to improve your user experience. By using this site you agree to these cookies being set. To find out more see our cookies policy.