There are 3 simple reasons why you should use a custom ‘From Address’.
- Get better delivery rates
- Engage your recipients for better open rates
- Avoid bringing down your firm’s transactional email
The ‘from address’ of your email campaign is the sender’s address displayed in your recipient’s inbox.
Our Custom From Address service offers you numerous benefits:
Get more of your emails into the inbox
Our custom from addresses are fully configured for authentication, confirming to the ISPS that you are who you say you are.
This is essential for getting more of your emails delivered into inboxes.
Build your online brand and trust to improve your open rates
Your recipients will see only your brand in the custom from address – no mention of your ESP or webmail provider.
Making sure your ‘from address’ is fully branded like this will help increase your open rates.
Protect your company domain name and your transactional emails
Using a branded custom from address will protect your company transactional and business emails from being affected by black listings from organisations such as SpamHaus – due to spam complaints.
If your custom from address domain accidentally gets blacklisted, the dotMailer Support team step in and take the necessary steps to get the domain unblacklisted as soon as possible using the excellent relationships dotMailer holds with ISPs.
dotMailer’s Custom From Address service represents outstanding value
When you order a Custom From Address from dotMailer, we do all the work for you.
For a small admin fee, we’ll purchase a domain name of your choice (free of charge to you) – very close to your company domain name e.g, www.company-name.com*.
We will also include custom tracking links in your emails, free of charge (normally priced at £50).
Then we’ll set up all the configuration and authentication required for deliverability, so you don’t need to involve your IT department.
Your ‘from address’ can be up and running in less than 4 hours!
*We register your domain for a fixed period: two years for a .co.uk domain and one year for a .com domain. Domains are set to auto-renew for the same terms. Domain renewal is charged at cost, plus a small admin fee.