Trigger some effective automated email marketing and get real results with split testing

Split testing and triggered emails are an excellent way to increase sales, decrease sales cycles, build customer loyalty, and increase traffic to your website. They give you the power to truly understand your customers, and now with dotdigital Engagement Cloud split testing and triggered emails have become super easy.

Split testing

Like every email sender I bet you have always wanted to find out what really does and doesn’t work with your email marketing; split testing is a tool we all try to utilise but sometimes it’s complicated and you just need to get the email out the door – well stop the press! dotdital has heard  your cries for help and come to your rescue.

dotdigital Engagement Cloud’s latest update to the campaign creation area means that with a few simple clicks you can test up to 10 variations in any one campaign. You can quickly and easily manage the different areas you want to test from subject lines, creative, friendly from name or from address (should you have more than one).

Simply select the percentage of contacts you want to run the test on and how many hours you want to wait for those results before the rest of the campaign is sent using the winning results – you can also choose to measure by opens or clicks.

Want to add triggered campaigns? Easy-peasy!

Triggered emails are great and something we should all be doing; they have been shown to improve customer loyalty and drive sales across various markets, and now they have got even easier to manage.

When scheduling your campaign in dotdigital Engagement Cloud click on the ‘add event triggered emails or auto responders to this campaign’ link – it does what it says on the tin!

Choose your trigger based on the action your respondent has taken: clicked, opened or replied. Then select the campaign you want to send them and when you want it sent. You can also set filters – great if you want to fine tune your trigger criteria.

Then just sit back safe in the knowledge dotdigital Engagement is automating your marketing, increasing your customer communication and decreasing your labour costs – it’s a real winner every time.

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