Our fabulous line-up of judges spent a grueling day analyzing hundreds of entries (more than 350, in fact) for the 11 customer categories making up the 2017 awards.
This year we invited a wide range of industry experts – including ecommerce pro Chloë Thomas; founder of Action Rocket, Elliot Ross; and Sarah Courbet, JET Software’s Head of Marketing – to deliberate on everything from subject lines to use of data.
Some of the judges hard at work
The overall verdict was that the quality of entries was extremely high, of course making it difficult to draw up the shortlist (they left for home eventually!)
So, here goes…
Best subject line
WaterAid UK
Hawes & Curtis
Charlotte Tilbury
Beer Hawk
Montreal Associates
Field & Flower
Best email creative
We decided to combine ‘Best use of copywriting’ with ‘Best email creative’ as the two complement each other. Here’s the shortlist!
Cats Protection
Neal’s Yard Remedies Ltd.
Chinti & Parker
Charlotte Tilbury – Day & Night
Barbour
British Heart Foundation
Hawes & Curtis
icelolly.com
Stroke Association
Charlotte Tilbury – Signature 10
Best use of data
Shortlist Media
All Star Business Solutions
English Heritage
JoJo Maman Bébé
England Hockey
Big Green Smile
Best multichannel campaign
Shortlist Media
The Dune Group
Forest Holidays
Greene King
Barbour
Habitat
Best use of dotmailer
City and Guilds
Macmillan Cancer Support
Twinmar Ltd.
Action for Children
Allstar Business Solutions
Shortlist Media
Best B2B campaign
BP
City Sprint
City and Guilds
Nationwide
Fleetcor
Montreal Associates
Best B2C campaign
The Dune Group
Southampton FC
Stroke Association
Greene King
Cats Protection
Ladbrokes Cheltenham
Best ecommerce campaign
Interdirect Ltd.
Neal’s Yard Remedies Ltd.
The Dune Group
Monin
Alexandra
Hawes & Curtis
Best charity campaign
Disaster Emergency Committee
Stroke Association
Macmillan Cancer Support
British Heart Foundation
Cats Protection
Email marketing team of the year
Shortlist Media
British Heart Foundation
The National Gallery
Forest Holidays
Smith & Nephew
Sika Group
Marie Curie
Email marketer of the year
We’ve decided to combine ‘Rising star – Marketer of the year’ with this category. Here’s the shortlist:
One4all Gift Cards – Sam Wheway
Public Desire – Catherine Frame
City and Guilds – Chloe Jones-Queree
Daisy London – Katia Bololia
Montreal Associates – Faye Lewis
Forest Holidays – Sheri Riddlesworth
Action for Children – Becks Brewer
Shortlist Media – Cath Merchant
If you made the shortlist, congratulations! Don’t forget to tell everyone by using #thedotties. We can’t wait to celebrate with you on the 13th July. The glittering ceremony is taking place at The Troxy in London, with comedian Russell Kane announcing the winners and The Festival Foxes taking the stage.
If you’ve not yet RSVP’d, don’t miss out – spaces are limited! You can confirm your attendance here.
Please note that ‘Best use of dotmailer’ for APAC and the Americas will be announced soon.
