What happened when dotdigital Engagement Cloud’s marketing team went online shopping on 40 different sites?

Want to know just how well (or badly) some of the world’s top online retailers use email – during and after an online purchase?

Want to know just how well (or badly) some of the world’s top online retailers use email – during and after an online purchase?

We wanted to know too. So we went online shopping with 40 of them.

To find out what we discovered, you can download dotMailer’s brand new online retail benchmark report.

It’s the sister paper to our Hitting The Mark 2013 benchmark report, and exposes the best and worst of retailers’ email marketing through the online purchase journey, so you can level the playing field.

email through the purchase journey cover

dotMailer’s latest research paper shows you:

  • 8 of the best and worst campaigns that leading brands sent during the purchase journey
  • The 5 milestones of purchase and transactional email marketing which every online retailer should know
  • How successful online retailers are most effectively recovering dropped carts and abandoned browse sessions
  • The easily-rectifiable mistake that most brands are making
  • PLUS 5 checklists to compare your own campaigns against

The report is available now and includes exclusive research, graphs, stats, best practice and examples of the coolest tactics that brands are using.

Now that’s what I call retail therapy.

Here’s that download link again.

We wanted to know too. So we went online shopping with 40 of them.

To find out what we discovered, you can download dotdigital’s brand new online retail benchmark report.

It’s the sister paper to our Hitting The Mark benchmark report, and exposes the best and worst of retailers’ email marketing through the online purchase journey, so you can level the playing field.

dotdigital’s latest research paper shows you:

  • 8 of the best and worst campaigns that leading brands sent during the purchase journey
  • The 5 milestones of purchase and transactional email marketing which every online retailer should know
  • How successful online retailers are most effectively recovering dropped carts and abandoned browse sessions
  • The easily-rectifiable mistake that most brands are making
  • PLUS 5 checklists to compare your own campaigns against

The report is available now and includes exclusive research, graphs, stats, best practice and examples of the coolest tactics that brands are using.

Now that’s what I call retail therapy.

Here’s that download link again.

How to write the perfect email marketing copy

Email marketing requires you to wear many hats – you have to be a designer, a data analyst, a workflow expert, and more. And, after all of that, you’re left with one of the hardest jobs of all:…

Marketing events to inspire your next campaign

dotlive is our free marketing event series designed to give marketers top tips and tricks to get the best results possible from their marketing efforts. For almost 7 years we’ve hosted dotlives to help keep you at…

How all omnichannel merchants can use their offline data to drive conversions online

In our 21one features release, dotdigital has released a new insight data importer. This new feature makes it easy to get point-of-sale (POS) data straight into the platform without building an integration, and every merchant with a…

This site uses cookies to improve your user experience. By using this site you agree to these cookies being set. To find out more see our cookies policy.