Recently, I’ve been pondering on how fast the world of communications technology has changed over a relatively short time. Something as simple as the humble telephone has gone from a bulky device fixed to the wall in your house, to a mini super-powered PC in your pocket.
It’s only 12 years since Google appeared, Facebook didn’t exist 10 years ago, and tweeting was something reserved for the birds in your garden.
In this rush of change, email has remained a steadily growing and developing, but tried and trusted marcoms technology for marketers to safely invest in.
The first email was sent by Ray Tomlinson in 1972. Today, over 100 trillion emails are sent every year, and investments in email marketing is predicted to grow to $2 billion by 2014 (Forrester Research).
While so many things around us change, email it seems has become an important constant in our lives – both at home and at work. To put things into perspective, here are some email marketing facts and stats to ponder:
If you printed out each non-spam email sent in the world on a single piece of standard A4 copy paper:
1. In under two hours, you would have enough paper to cover the continental USA
2. Around four days later, you could cover the earth’s entire surface area
3. One day’s worth of emails would produce a stack of paper 2,159 times taller than Mount Everest
4. It would take just over 20 days for the stack to reach the moon
If email accounts were people, the email population would be:
5. Around 2.3 times the size of China
6. Almost 9.9 times the size of the USA
7. About 38 times the size of Germany
And here come the big numbers…
8. 247 billion emails are sent each day from 3.3 billion email accounts – compared to social media’s 2.7 billion accounts
9. That’s one email every 0.00000035 seconds…
10. That’s over 107 trillion emails sent in a year, 15,000 emails for every person on the planet!