Template design tips

Designing for email is a different kettle of fish to website design and can be a minefield for the uninitiated.

We’ve put together a Tip Sheet full of practical guidance for your inhouse or agency designers to refer to when designing your HTML emails.

View our handy tips on best practice in email design.

Customer experience: how to improve key customer touchpoints

How to improve customer experience has been at the top of marketers’ minds for years. We know that customer conversion and retention are based on the experiences we deliver. As brands grow, we start looking for new…

Top five content trends for 2021

Indeed, a recent Accenture poll concluded the average consumer has “dramatically evolved”, while a YouGov survey found 27% of consumers say that item cost is now a more important factor when shopping as half of workers have…

Smart email marketing means better ROI

Email marketing is well known for being a powerful, revenue-generating marketing channel. It’s your main channel for one-to-one communications with your customers. Those who have signed up to receive your marketing are engaged with your brand. They…

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