Template design tips

Designing for email is a different kettle of fish to website design and can be a minefield for the uninitiated.

We’ve put together a Tip Sheet full of practical guidance for your inhouse or agency designers to refer to when designing your HTML emails.

View our handy tips on best practice in email design.

5 simple tips for a winning Black Friday campaign

With less than one week to go, grab some last-minute inspiration for your campaigns this Black Friday. You never know, you could be missing a trick or five!

What is customer engagement and why is it important?

And, better yet, how do we do it?   Customer engagement has been a buzzword for a while now. The internet is packed with articles about creating ‘meaningful customer engagement’. At dotdigital, we’re guilty of it too. As a customer…

Lifting the lid on AI: What affinity scores mean for marketers

Unlock the secrets of AI with our intelligent product gurus. Understand how affinity scores can help you drive relevant messages that generate revenue.

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