Tagged in: welcome emails

14 email marketing mistakes to avoid

We may be omnichannel marketers now, but email still plays an important role in every brand’s marketing function. That’s because email ROI is a whopping £42! (DMA Email Benchmarking Report.) We’ve gone back to our roots and…

The welcome program: the first step towards data-driven email marketing automation

However, given the sheer quantity of data brands are leveraging, automation programs are becoming necessary to win the email marketing game. Consumers’ expectations are rising, and highly personalised, 1:1 communications are becoming the norm among brands who…

Getting your welcome email right

Your welcome email is the first email that your customers are likely to receive from you. It typically has the highest engagement of any email you are likely to send, and it’s your opportunity to show off…

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