Tagged in: unsubscribe

The power of preference centers

Earlier this year it was revealed by the DMA that new subscribers are willing to hand over their data in exchange for personal experiences. Savvy-shoppers know that brands have the tools to create something really special. Preference…

Please Unsubscribe…

Including an unsubscribe address in marketing emails is a legal requirement in the UK. But unsubscribing is not just a question of legal compliance. Marketers who make it easy for a recipient to unsubscribe are taking an…

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