Tagged in: testing

Thinking Outside The Inbox

Far too often, email is seen as a quick and easy marketing tactic: you get a contact list, send a monthly newsletter and hope that some of your recipients will buy from you. Sometimes this process can…

Putting Your Best Offer Forward

One of the most frequently asked questions I get is what’s the best offer to make in my emails? What will make my email recipients click? And the answer to that is I don’t know, BUT –…