Tagged in: test

Testing and measuring the success of your landing page

So to measure the success of your landing page is pretty simple right? From all the people who clicked through from your email, SMS, PPC advert etc. – who completed the call to action (CTA)? But how…

7 Email Marketing Components To Test

Testing, testing, testing. It’s a word that every skilled email marketer knows well. The data available to email marketers means that, if used properly, campaigns can be honed and updated in real-time in order to deliver the…