Tagged in: targeting

4 tips to perfectly target your customers

AI is a buzzword in marketing right now. For marketers like you, battling these everyday challenges, it acts as a shining light at the end of the tunnel. With any luck, when it comes, AI will be…

Keep it relevant, keep it real

A tale of two brands… Imagine two brands – not too dissimilar in their offering – looking to send out email campaigns to prospects and customers. One company is better known in the market and has already…

Thinking Outside The Inbox

Far too often, email is seen as a quick and easy marketing tactic: you get a contact list, send a monthly newsletter and hope that some of your recipients will buy from you. Sometimes this process can…

8 Tips For Effective Seasonal Email Marketing

Last week we looked at some of the World Cup emails we’d been sent over the last month or so and this got us thinking: what’s the best way to use email marketing to piggyback off popular…

Best Behaviour

By Tink Taylor An interesting article in NMA last week on the hot topic of ‘behavioral targeting’. A survey compared the fears amongst consumers towards behavioral targeting, with the fears amongst marketers of using this tool. The…