4 tips to perfectly target your customers
AI is a buzzword in marketing right now. For marketers like you, battling these everyday challenges, it acts as a shining light at the end of the tunnel. With any luck, when it comes, AI will be…
Keep it relevant, keep it real
A tale of two brands… Imagine two brands – not too dissimilar in their offering – looking to send out email campaigns to prospects and customers. One company is better known in the market and has already…
Best Behaviour
By Tink Taylor An interesting article in NMA last week on the hot topic of ‘behavioral targeting’. A survey compared the fears amongst consumers towards behavioral targeting, with the fears amongst marketers of using this tool. The…
