Tagged in: subject lines

Can your email subject line land you in the spam folder?

Every once in a while we get asked, “is having this word in my subject line going to make my email go into spam?” or “my email has gone into junk, is it because I used emojis?”…

7 tips for writing the perfect email subject line

As it stands, email subject lines are the second most important factor in the reader’s decision whether to open or not. Brand awareness and the sender’s name is the only factor that tops it.  Why?   Because it’s…

Let’s talk about email best practice

Despite all the quirky new ways to promote your brand, email continues to be the most effective and influential. What makes email so powerful today? Email is a fast and direct way to reach your customers, wherever…

Everything you think you know about subject lines is probably wrong

As she typed in her subject line for her next newsletter, a tip popped up that suggested she use all lower case to help with deliverability. This “tip” is problematic for a number of reasons: My wife…

Win or bin? Create the subject lines that grab attention

Last year, we sponsored an Email Tracking report created by the UK Direct Marketing Association (DMA). The results revealed that each week, consumers receive around 40 emails from brands they trust. Consider that number alongside all the…

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