Tagged in: subject line

The Surprising Thing About Email Marketing Subject Lines…

Vanilla. That’s the word that most often comes to mind when I scroll through the email marketing messages in my inbox. Too many safe and predictable subject lines. Let me in… A user’s email inbox is a…

Valentine’s Day Email Marketing Roundup

With all the publicity that surrounds it, you’ll no doubt be aware that today is Valentine’s Day, the day when we flock to the shops to invest in cards and presents for that special someone! (p.s. it’s…

12 days of (email marketing) Christmas–Part 3

It’s time for our penultimate entry in the 12 days of (email marketing) Christmas series! Today, we’ll be going over subject lines, targeting and the importance of making the most of every opportunity that comes up. Before…

Thinking Outside The Inbox

Far too often, email is seen as a quick and easy marketing tactic: you get a contact list, send a monthly newsletter and hope that some of your recipients will buy from you. Sometimes this process can…

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