Tagged in: spam

Changes to the Spam Act in Australia

Recently and quietly, there was a major change in the Spam Act (specifically the Spam Regulations 2021 under the Spam Act) that took effect from April 1st, 2021 in order to provide more clarity around the “unsubscribe”…

Can your email subject line land you in the spam folder?

Every once in a while we get asked, “is having this word in my subject line going to make my email go into spam?” or “my email has gone into junk, is it because I used emojis?”…

“Missing the Mark” – 10 ‘exemplary’ SPAM emails

When people talk about email, and instantly think of “spam”, it really bugs me. Email marketing is not spam; email marketing is an art form. It needs to be perfected. We want a Picasso or Rembrandt landing…

Latest Hotmail Feature

Email can be a very personal medium, sometimes it’s quite exciting to see a message drop into your inbox from someone you haven’t spoken with in years. Are they getting back in touch because they suddenly remember…

A Guide To Spam (And 5 Ways To Avoid Becoming It)

What is spam? The technical definition of spam is any email sent to individuals which is unsolicited and sent in bulk. We all know the traditional spam: grammatically incorrect emails selling you pills, porn, body part enlargements…

How to get past the spam filters–Part 1

The number one factor stopping your emails making it to the inbox is that filters assume you are sending spam. And it’s alarming how many marketers aren’t sensitive to their ‘spammy’ behaviour. My next couple of posts…

Russia Cracks Down On The Spammers

The New York Times has reported on a major effort by Russian criminal investigators to crack down on illegal spammers that reside in the country: “On Tuesday, police officials here announced a criminal investigation of a suspected…

Dear Sir/Madam… Is Your Site Optimized?

We’re all inundated with wonderful and often colourful spam. So I decided to take a closer look to see if any mileage could be gained by giving a random search engine optimization spam email a chance. It…

H@rDCorE MedS 4 U!

by Dave Ivy Hard to believe in this day and age that spam can still work, isn’t it? But that’s the conclusion Metro magazine came to a few weeks ago when they worked out that if just…