Tagged in: social media

Examples of brands with excellent omnichannel experiences

The birth of omnichannel has led to a revolution in the digital marketing world. Marketers have long since known about the advantages and effectiveness of omnichannel’s success; putting it in to practice has been challenging. Juxtapose that…

Convert your social followers into email subscribers

The power of email and social is jaw-dropping! Both channels are extremely potent and warrant full attention from marketers like you. Why? Their direct and wide-reaching capabilities make it easy for you to connect with your subscribers…

Take a shot this summer: how to use the World Cup to up your marketing game

One of the most interesting things I noticed right from the off was the lack of batch and blast marketing with bland, generic, slightly football related content. Of course, there will always be some. Supermarkets, take-outs and…

It’s the best time ever to be a marketer: either go big or go home

Chris Kubbernus, also known as Chris Kubby, is the Founder and CEO of Kubb&co – a digital marketing agency based in Copenhagen. Chris, originally from Canada, is an expert when it comes to helping brands become bigger,…

5 ways email and social can help each other out

But where’s the best place to reach out? The sheer size and scale of social media suggests that’s where to head. In September 2015, Twitter’s monthly users hit 320 million with Facebook’s at a massive 1.5 billion.…

Grow your contact lists with Twitter’s Lead Generation Cards and dotmailer

If you’re reading this, the chances are that email plays a large part in your marketing. And it’s a pretty safe bet that Twitter does, too. But if you think one can’t help bolster the other, then…

How To Use Social Media To Supercharge Your Email Database

A massive 78% of the UK’s online population uses social networks and websites like Facebook and Twitter to share and pass on information. Add that to the fact that 25% of all time spent on the internet…

A Look Into Google’s Design Changes

It’s been a busy week over at the Googleplex. The major news in the digital world has been the launch of the greatly anticipated Google+: a new social network that is the search engine giant’s answer to…

How To Increase Email Signups Via Facebook In One Easy Step…

From buying dresses to watching films, Facebook is about a lot more than just poking these days. The social network is now used by 46% of the UK population and is increasingly becoming the centre of our…

“Photoshop? Where We’re Going, We Don’t Need Photoshop!”

Certain dates stick out in the mind. November the 5th perhaps or the 4th of July.  But until yesterday, 5 July 2010 wasn’t on the list for many people. Until, that is, some bright spark on Twitter…

7 Top Tips To Integrate Email With Social Media

Social media is the latest buzzword in the marketing industry. But social media does not work well in isolation. By integrating your social media activity with your email marketing, you can improve the effectiveness and results from…

5 Rules To Make Your Emails ‘Shareable’

Research published by Experian shows that email marketing messages shared through social networking links deliver, on average, 5 times more forwards than an email with just a single ‘forward to a friend’ link. That’s a significant uplift,…

6 Key Steps To Email Success In 2010

We recently conducted a survey of dotMailer email marketing clients to find out how their use of email marketing is changing. Not entirely surprisingly, our research showed that companies are planning to send out more email marketing…

4 Ways To Use Social Media With Email

We are all spending an increasing amount of time reading blogs and participating on social networks. Research from Nielsen shows that globally, we spent 82% more time on social networks like Linkedin, Twitter and Facebook in December…

Google Wave – It’s Just Another Channel

Google Wave launched earlier this month and the surge of anticipation that followed the initial unveiling of the new product in May (see above), only seems to be growing. Google Wave is a new platform, which the…