Tagged in: SMS

Unicode alert: our solution for the unwelcome SMS guest

If you’ve never heard of Unicode, you’re in good company. Many of the world’s best marketers live in ignorant bliss, oblivious to what Unicode is. But if you use SMS in your business or plan to bring…

How to plan and set out your post-purchase program

Post-purchase communication is an essential part of any retailer’s marketing and customer retention strategy. Understanding the psychology behind customer behavior can reveal important opportunities within the customer journey. Marketers can use this information to increase the levels…

Examples of brands with excellent omnichannel experiences

The birth of omnichannel has led to a revolution in the digital marketing world. Marketers have long since known about the advantages and effectiveness of omnichannel’s success; putting it in to practice has been challenging. Juxtapose that…

Hubble, bubble, email and trouble

Americans spent $9.1 billion on Halloween in 2017. If that didn’t bowl you over, did you know that a quarter of all the sweets sold annually in the US is purchased for Halloween? Uh huh – w.t.f. Halloween…

19 Innovative Ways to Use SMS as a Business

In your omnichannel arsenal, with a second to none opening and adoption rate, SMS is your secret weapon. When it comes to the ways to use SMS as a business, here are some to start you off.…

All the channels you haven’t thought to use yet for Black Friday

Customers spend more in store if they’ve seen a product online. Year on year, this fact proves itself time and time again. Black Friday may seem a while away yet (you’re lucky we haven’t mentioned the C-word…

The birth of omnichannel

Consumers have witnessed unprecedented change in recent decades. Shifts in behavior and demand have opened up new markets Existing markets have expanded their offerings The above has triggered an avalanche of products and services The digitalization of…

Ecommerce marketers, do you really need SMS?

SMS marketing provides brands with the opportunity to craft an immediate personal relationship with customers, but many are yet to incorporate the channel. With consumers running the game when it comes to tech adoption, those that act…

A2P SMS best practice: from marketing to logistics

Maybe you’re informing your customers that their parcel will be delivered today. Perhaps you’re letting them know about a deal you have on that you know will benefit them. A2P messaging (Application- to-person, or basically any texts…

SMS: the Strongest Messaging System that’s not going anywhere

Whether it’s A2P or P2P, we’re sure you know that a text message, when delivered, is almost certainly (98% in fact) going to be not only opened but actually read too (probably within three seconds). And yet,…