SMS marketing: 8 programs to get started
SMS marketing drives ROI by engaging your database with short, sharp messages, right into the palm of their hand. Similar to email marketing, SMS marketing allows marketers to reach subscribers with personalized one-to-one communications at scale. Modern consumers always…
How post-purchase marketing can drive customer delight
Post-purchase marketing can spur continued engagement, lifelong loyalty, and customer delight. In this blog we deliver deeper into the benefits of aftersales marketing.
SMS for B2B: How sales reps can close more orders with text messaging
SMS for B2B is the dark horse in selling techniques. While cold calling has its place in B2B sales, it’s not a well-liked selling method for most of us. B2B buyers are busy – really busy! –…
What is SMS marketing?
Like email marketing, SMS is a permission-based method of marketing. It can be used to send promotions, alerts, coupons, and more. As a permission-based channel, customers have to give their explicit consent to be marketed to. The…
SMS marketing for B2B
Maybe you think it’s unprofessional? Email was once considered informal too, just because it was new – but now it’s the industry standard. And SMS has been around for nearly thirty years now. Just like the Millenials…
Is there a limit to split-testing?
No doubt you’ve had success with split-testing. Perhaps now you’re wondering what else you can split-test? The good news is, pretty much anything! But there are some caveats… There are a wide range of items you can…
Managing SMS marketing sends
Because of that, we pride ourselves at dotdigital on helping you get your campaigns out lightening fast. So, perhaps it seems a tad strange that we’d introduce a feature that slows our SMS sends down… But hear…
4 tips to perfectly target your customers
AI is a buzzword in marketing right now. For marketers like you, battling these everyday challenges, it acts as a shining light at the end of the tunnel. With any luck, when it comes, AI will be…
dotdigital Group unlocks customer messaging potential
Last November dotdigital Group acquired Comapi as a strategic move to bring omnichannel messaging to the dotmailer platform. In the past 100 days since the acquisition, you will have seen the start of this omnichannel innvoation with…
New DotMailer Features Added This Month
We’ve added three new features to dotMailer this month, in our latest free upgrade. 1. Email client analysis tool* This is a nifty new feature in our email marketing reporting suite. In campaign reporting, click on the…
