Tagged in: Skip Fidura

The ‘Pub Conversationalist’ principle (or, ‘How not to creep out your new customers’)

If you’ve ever seen Skip Fidura, dotmailer Client Services Director, at one of his talks, you’ll know about his ‘Creepy-Guy-in-the-Pub’ principle. But what actually is it, and as a brand – how can you not be that…

Taking up the Challenge: dotMailer hits Marketing Week Live

A regular face on the trade show stand (yet not as regular on the blog!), our Marketing Manager, Rebecca Doherty has the latest on our next industry appearance.  And the trade show circuit rolls on. Next on the…

Thinking Outside The Inbox

Far too often, email is seen as a quick and easy marketing tactic: you get a contact list, send a monthly newsletter and hope that some of your recipients will buy from you. Sometimes this process can…

Ssssh – Contains The Inside Knowledge

By Tink Taylor Not even a trespasser on the train tracks could stop dotMailer’s Inside Knowledge seminar at the IAB last Friday – an event which saw over 60 email marketeers join myself, Simon Bird, Skip Fidura…