Tagged in: shared ip

The increased importance of domain reputation on your deliverability

In recent years, email classifying technologies have moved beyond basic IP address reputation measures and have focused on other signals, including placing a heavier value on domain reputation.  This means the classifier looks at all of the…

Is a dedicated IP right for you?

Shared or dedicated IP – what’s the difference? Shared IP At dotdigital, senders on a shared IP pool are lumped together from a reputation standpoint. The reputation of the IP you’re using is determined by the email…

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