Tagged in: SEO

Google Rolling Out Search Previews?

Last week, Google started testing a new feature in search results that allows a searcher to preview an entire web page without clicking on the link or actually visiting the page. The preview pops up when searchers…

Six Simple Tips To Improve Your SEO

Earlier this year, we carried out some research asking UK marketers about their attitudes to search engine optimization and it revealed some fascinating findings! We’ve always felt that many in the SEO industry have deliberately tried to…

Google Rolls Out A Little Blue Arrow

Following the launch of Google Instant recently, Google has rolled out another change to the appearance of web searches with the addition of a little blue arrow that sits next to the top organic ranking in searches.…

Google Instant: What It Means For Brands

Things have been very busy over at the Googleplex! Hot on the heels of the launch of Priority Inbox, yesterday evening Google announced a major update to search functionality: Google Instant. Introducing Google Instant In a nutshell,…

What Google’s New Trademark Policy Means

As inevitable as the summer season in England only lasting four days, Google has changed their Trademark policy in the UK to align with the US. From 14th September 2010, advertisers will be able to use third…

Search Traffic: The Quality, Not The Quantity

Why do you use one search engine over another? Is it by chance, by choice or do you change on a regular basis? In 2008, Google reported a turnover of £2 billion generated purely from clicks on…

Dear Sir/Madam… Is Your Site Optimized?

We’re all inundated with wonderful and often colourful spam. So I decided to take a closer look to see if any mileage could be gained by giving a random search engine optimization spam email a chance. It…

Practical Tips For Keyword Research

Search marketing is all about being found by your audience and delivering converting traffic to your site. Whether you or your SEO agency do this by focusing on search engine optimisation or on PPC, it’s important to…

What You Seek Is What You Get

An interesting blog on Econsultancy.com last month raised the issue of Google monitoring our search history and personalising search results based on patterns of previous searches and clicks. This functionality is now turned on by default, recording…

Preaching To The Unconverted

I was interested in a recent blog on the Search Engine Journal, questioning the wisdom of blurring the lines between search engine atomization as a traffic driving tool, and techniques to turn traffic into website conversions. To…

The Search Engine Battle For News

Media mogul Rupert Murdoch has been making the headlines himself recently by revealing plans to de-index his news websites from Google, when they start charging for access to online content. This follows a long running spat between…