Tagged in: segmentation

What is email segmentation?

Email segmentation is the division of email marketing subscribers into smaller groups based on specific criteria. Segmentation is a core email marketing tactic. It’s a basic personalization tactic that allows you to deliver relevant content to your…

Email marketing campaigns that pack a punch

We receive countless emails every day. Work emails, personal emails, marketing emails, reminders, and order confirmations. But how many of these capture our attention? The days of batch-and-blast email marketing are long gone. Modern marketers need to…

Understanding what your customers want

At the core of every B2B and B2C brand is a customer need. All the products and services we create and supply meet this need. Understanding customers’ needs is what drives innovation. Whether you’re a B2B tech…

The power of preference centers

Earlier this year it was revealed by the DMA that new subscribers are willing to hand over their data in exchange for personal experiences. Savvy-shoppers know that brands have the tools to create something really special. Preference…

Making the most of your Black Friday campaign

It’s, therefore, safe to say that getting your Black Friday campaign right is essential. Over the last ten years, we’ve seen a massive shift in Black Friday sales. Traditionally an in-store shopping extravaganza, Black Friday deals are…

4 tips to perfectly target your customers

AI is a buzzword in marketing right now. For marketers like you, battling these everyday challenges, it acts as a shining light at the end of the tunnel. With any luck, when it comes, AI will be…

Keep it relevant, keep it real

A tale of two brands… Imagine two brands – not too dissimilar in their offering – looking to send out email campaigns to prospects and customers. One company is better known in the market and has already…

What are the benefits of email marketing?

For the uninitiated, the benefits of email marketing may not be immediately clear. In fact, even seasoned marketing pros may not immediately be able to identify the many advantages of email marketing over other marketing methods. There…

Personalization has a new standard – are you meeting it?

What’s in a name? In an online world: not as much as there used to be. As far as emails go, it’s well known that we like messages that speak to us directly as individuals rather than just…

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