Tagged in: segmentation

4 tips to perfectly target your customers

AI is a buzzword in marketing right now. For marketers like you, battling these everyday challenges, it acts as a shining light at the end of the tunnel. With any luck, when it comes, AI will be…

Keep it relevant, keep it real

A tale of two brands… Imagine two brands – not too dissimilar in their offering – looking to send out email campaigns to prospects and customers. One company is better known in the market and has already…

What are the benefits of email marketing?

For the uninitiated, the benefits of email marketing may not be immediately clear. In fact, even seasoned marketing pros may not immediately be able to identify the many advantages of email marketing over other marketing methods. There…

Personalization has a new standard – are you meeting it?

What’s in a name? In an online world: not as much as there used to be. As far as emails go, it’s well known that we like messages that speak to us directly as individuals rather than just…