Tagged in: seasonal marketing

The importance of deliverability analytics during the holiday season

During the busy festive seasons, even the most efficient marketers can expect to see greater variations in deliverability results than during quieter periods.  Recipients are overwhelmed with email at this time of year, so may not engage…

Why unsubscribe matters more during the festive season

The festive season is upon us and everyone is getting ready to send their best offers and campaigns to their databases.  During this time recipients are receiving a lot of emails as businesses try and reach large…

How to avoid spamtraps this holiday season

It’s the time of year when there’s the strongest incentive to skirt around some best practices and send as much email as possible to try to maximize revenue. However, the last thing you want to deal with…

4 ways to drive Black Friday customers to shop again over the holidays

The cost of acquiring new customers has increased by 60% in the last six years. To maximize the profitability of the season, you need to plan ahead. How can you drive BFCM customers to shop again over…

How to incorporate holiday marketing into your B2B business

Engagement levels with email marketing peak during the holidays. Readers are scouring their inboxes trying to find the best deals and discounts they can. Ecommerce brands dominate in the months leading up to the new year. B2B…

How to reduce barriers to purchase

As the holiday season approaches it’s time to step back and re-evaluate your customer experience. Halloween, Black Friday, Cyber Monday, Christmas… they’re all events that will drive a massive influx of traffic to your website.   Making the…

How to use social calendar events in your marketing campaigns

Seasonal marketing isn’t only about slapping a snowflake or easter egg on your email campaigns. There are so many events taking place throughout the year, you need to carefully consider which appeals to your audiences and how…