Tagged in: ROI

What are the benefits of email marketing?

For the uninitiated, the benefits of email marketing may not be immediately clear. In fact, even seasoned marketing pros may not immediately be able to identify the many advantages of email marketing over other marketing methods. There…

The email marketing metrics you should be measuring

Have you ever had to answer questions from your boss about an email that didn’t perform as expected? You might have wished you had some accurate measure to back you up. The fact is, unless they’re looking…

When Is An Open Email Not An Open Email?

Since launching our feature forum as a place where we can better understand the demand for improvements to our products, we’ve had some really interesting conversations with clients that have helped us look differently at things we…

5 Steps To Ensure Spot-On ROI Tracking

Good news for all in the the business of marketing – the latest IPA/BDO Bellweather report and survey (published Jan 18) shows growing optimism and budgets amongst marketers. The report shows that whilst overall UK marketing spend…

When Budgets Make No Sense

When times get tough, it’s easy for Finance Directors to cut marketing budgets and hard for marketers to stop them. You don’t need me to tell you how daft that is – the money you are spending…