Tagged in: RFM

Email segmentation: how to use segmentation to personalize emails

Email segmentation is the first step towards email personalization, but it’s also so much more. Segmenting your email marketing guarantees that you’re delivering relevant messages. And relevancy is what subscribers crave.   Sending irrelevant emails can readers into…

Understanding what your customers want

At the core of every B2B and B2C brand is a customer need. All the products and services we create and supply meet this need. Understanding customers’ needs is what drives innovation. Whether you’re a B2B tech…

Do more with your data after busy shopping periods: five minutes with the data gurus

Keep your eyes peeled for part two. Congratulations! Your business has weathered one of the busiest shopping periods of the year. But whether it’s Black Friday, Christmas, January,scorching summer sales, or even Halloween bonanzas, we all know…

Evolving RFM analysis for retailers this holiday season

A natural extension of the Pareto principle which tells us that 80% of sales typically come from 20% of clients, RFM goes further to better understand the behavior of customers, and how best to convert them. Dedicated…

Making the most of your Black Friday campaign

It’s, therefore, safe to say that getting your Black Friday campaign right is essential. Over the last ten years, we’ve seen a massive shift in Black Friday sales. Traditionally an in-store shopping extravaganza, Black Friday deals are…

dotdigital roadmap – paving the way from clicks to customer engagement

You’re invited to a morning of insight that will help you get the most out of Engagement Cloud; plus, we’ve set time aside to talk about projects that we’re still working on. Change is an important part…

How can you use RFM in your marketing?

These personas are created by giving each customer three scores. The scores are based on the recency (R), frequency (F), and monetary value (M) of purchases made. Each is scored between 1 (worst) and 5 (best). The RFM scores are relative and appropriate to…