Tagged in: Reporting

Reporting: how to gauge real results over vanity metrics

Whether the numbers are going up or down, you need to know about it in a glance! Good or bad, a change in performance will require action, to either replicate success elsewhere or identify what’s gone wrong…

Do more with your data after busy shopping periods: five minutes with the data gurus

Keep your eyes peeled for part two. Congratulations! Your business has weathered one of the busiest shopping periods of the year. But whether it’s Black Friday, Christmas, January,scorching summer sales, or even Halloween bonanzas, we all know…

Part 1: Back to basics – 7 email marketing stats you should know

68% of today’s marketers see email’s ROI as excellent or good – higher than any other channel. Conversely, 36% of marketers cite poor measurement and analytics as barriers to effective email marketing says Econsultancy’s 2014 Email Marketing…

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