Tagged in: relevancy

Keep it relevant, keep it real

A tale of two brands… Imagine two brands – not too dissimilar in their offering – looking to send out email campaigns to prospects and customers. One company is better known in the market and has already…

What are the benefits of email marketing?

For the uninitiated, the benefits of email marketing may not be immediately clear. In fact, even seasoned marketing pros may not immediately be able to identify the many advantages of email marketing over other marketing methods. There…

Marketers fess up – The DMA Marketer Email Tracker 2017

  In November 2016 we learned that 84% of consumers found less than half of their emails ‘interesting or relevant’. This came as a bit of a shock, as email’s consistently named the preferred channel for customers…

A first look @ the UK Direct Marketing Association (DMA) Email Tracking Report 2017

Sometimes a bit of that déjà vu feeling can be a giggle, but when repetition is costing you time and money, it’s a little less amusing. We’ve just been given first access to The UK Direct Marketing…

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