Tagged in: post-purchase experience

How post-purchase marketing can drive customer delight

Post-purchase marketing can spur continued engagement, lifelong loyalty, and customer delight. In this blog we deliver deeper into the benefits of aftersales marketing.

How to keep the conversation going post-purchase

You’ve made it through Black Friday, Cyber Monday, Singles’ Day, (maybe even Boxing Day and New Year’s sales by the time you’ve read this) and got yourself a whole lot of new customers – wohoo! With such…

Email marketing automation for beginners

At dotdigital, we talk a lot about our platform Engagement Cloud, and all the amazing features, like automation, that can add value to your marketing. But what if you don’t quite know where to start with all…

How to plan out your post purchase program

Post-purchase communication is an essential part of any retailer’s marketing and customer retention strategy. Understanding the psychology behind customer behavior can reveal important opportunities within the customer journey. Marketers can use this information to increase the levels…

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