Tagged in: personalization

Getting closer to the action: how to keep sports fans engaged

You may think that fans, in their nature, are more engaged with the team or sport they support than your average customer. And, in some ways, that’s true. Your fans are already engaged. They actively want to…

Interview with Rebecca Symmons, Head of Digital at Swansea City A.F.C.

We interviewed Rebecca ahead of our sports seminar to find out about her journey to Swansea City A.F.C., plus clues on what her talk will cover. Tell me about yourself. I’m currently living back in my hometown…

4 strategies to integrate PPC and email for better results

Have your digital marketing conversions hit a plateau? You know what to do with your pay-per-click campaigns to get more traffic to your site. And you know how to use email marketing to nurture potential leads. But…

Why use AI-powered product recommendations?

A humble bestseller product recommendation is an easy win. For a little effort and low data dependencies, it gives you strong revenue uplift. Bestsellers’ high performance makes sense. Your most popular products are popular for good reason.…

How Amazon Moments affects customer loyalty in the most unexpected way

Zsuzsa is co-founder and CMO at Antavo, the leading customer loyalty technology partner of dotdigital, specialized in helping fashion and retail brands in Europe. They provide technology and strategy to create customer retention programs so brands can…

Get more from your landing pages

Landing pages are your job You’ve built a winning campaign, with compelling content and a stellar call to action. The reports show a healthy click-through rate, so you can tick that one off, right? No way, José.…

How retail marketers can drive innovation with email marketing

Movable Ink and dotmailer share a common goal in developing customized strategies and campaigns that help our clients create innovative emails that boost ROI. In this article, we’ll look at a few of the ways that Movable…

Keep it relevant, keep it real

A tale of two brands… Imagine two brands – not too dissimilar in their offering – looking to send out email campaigns to prospects and customers. One company is better known in the market and has already…

Let’s talk about email best practice

Despite all the quirky new ways to promote your brand, email continues to be the most effective and influential. What makes email so powerful today? Email is a fast and direct way to reach your customers, wherever…

Personalization has a new standard – are you meeting it?

What’s in a name? In an online world: not as much as there used to be. As far as emails go, it’s well known that we like messages that speak to us directly as individuals rather than just…

Welcome {{ contact.data.firstname }}: It’s time to get personal

dotmailer isn’t short of ways you can deliver personalized content to your customers, whether it be inserting their name into the subject line, displaying a different image based on gender, or optimizing a send for when they’re…

Your guide to super personalizing your emails and landing pages!

So what do you exactly stand to benefit from if you super personalize your digital marketing? According to CMO, personalized emails deliver six times higher transaction rates and in-house marketers who personalize their web experiences see on…