Tagged in: personalisation

The personal experience: how does Econsultancy do it?

Anecdotally, we know from experience that a bartender who engages with you and serves you exactly what you want is going to retain your custom for the evening, and most probably receive a big tip and a…

Understanding Geomap Segmention – dotdigital Features 101

This is part of a series of posts drilling down into specific features of dotdigital; what they are and how to use them. Personalisation and relevancy would not be possible without segmentation and far too often people…