Tagged in: personalisation

The Personal Experience – How does Econsultancy do it?

Last week we released a case study of our clients, Econsultancy – one of the world’s leading marketing intelligence publishers, and how they create unique and personal customer experiences. To explain a little more, here’s Andrés… Anecdotally, we know…

Understanding Geomap Segmention – DotMailer Features 101

This is part of a series of posts drilling down into specific features of dotMailer; what they are and how to use them.   Personalisation and relevancy would not be possible without segmentation and far too often…