Tagged in: omnichannel

What is omnichannel messaging? And why does it matter to you?

Omnichannel, omni-channel, omni channel. However you spell it, you might be here because you’re wondering what omnichannel messaging is all about. And how does it compare it multichannel messaging? Or crosschannel? More importantly, you need to know…

Keeping in touch, at Christmas

At Comapi, we like to practice what we preach. Which is why if you feel like wishing us a Merry Christmas back (we’re a friendly bunch after all, and would love to hear from you), we have…

5 ways business messaging can save the world 

Technology has transformed the world. The likes of Facebook, Twitter and WhatsApp to name a few have transformed our personal lives. Meanwhile email, real-time communications and CRM systems have transformed our work lives. But technology has also…

Examples of brands with excellent omnichannel experiences

The birth of omnichannel has led to a revolution in the digital marketing world. Marketers have long since known about the advantages and effectiveness of omnichannel’s success; putting it in to practice has been challenging. Juxtapose that…

How to use push notifications to pull in more sales

Where is your phone right now? In your hand? Is it in reaching distance? In your pocket or bag? More of us on the planet have a smartphone than a working toilet, and most of us are…

Maintaining brand consistency across your channels

We talk a lot about the benefit of using multiple channels at Comapi. After all, we are an omnichannel provider, and know how much an omnichannel approach can add value to any business. But there are many…

4 ways to achieve customer engagement on a mobile device

Marketers who want true customer engagement, take heed! There are 2.35 billion smartphone users and 37.2 million customers already opted-in to receive SMS 89% of people would recommend a brand after a positive experience on mobile Global…

Is the FAQ page still relevant in an omnichannel world?

Once upon a time on the internet, you’d be hard pressed to find a website that didn’t have a frequently asked question (FAQ) page. There are many reasons why this came to be the norm. From SEO…

Proactive web chat: providing valuable interruptions

We’ve all been there. Happily browsing in a store when an assistant (normally a Saturday staffer) provides you with not the first of many interruptions from your serene shopping with a question. ‘Can I help you?’ We…

Four ways to make web chat work for you

We’re an omnichannel provider. It stands to reason that there aren’t many channels out there that we don’t see serious value for businesses in. But when it comes to web chat, we regularly remind people it’s simply…

What to look for in an omnichannel provider

When omnichannel first came to market, it was the multinational professional services network PwC that told it like it was. They declared: “By 2020, the demand for an omnichannel customer experience will be amplified by the need…

The birth of omnichannel

Consumers have witnessed unprecedented change in recent decades – the birth of omnichannel. Shifts in behavior and demand have opened up new markets Existing markets have expanded their offerings The above has triggered an avalanche of products…

Hot topic: Conversational commerce

Conversational commerce: The future throwback we’ve all been waiting for You walk into your favourite clothes store and start to browse. But you have a question about one of the shirts. Does it come in another colour? You…

Generating savings with the right omnichannel solution

Providing better customer experience is a key objective for any business. It’s imperative for growth, and ultimately survival. But customer experience can be a tricky metric to prove ROI. Fortunately, implementing an omnichannel solution can help you…

Omnichannel solutions and customer experience: part two

Part two: How to deliver great customer experience Every single customer experience, whether it’s online or offline, should be an opportunity for personalized service. It should be an interaction and a seamless way for the customer to…

Omnichannel solutions and customer experience: part one

Part One: Omnichannel solutions and customer experience Let’s say you set up accounts for your company on every channel out there. You also advertise that your customers can use these to chat with you about your products…