Tagged in: omnichannel

Examples of brands with excellent omnichannel experiences

The birth of omnichannel has led to a revolution in the digital marketing world. Marketers have long since known about the advantages and effectiveness of omnichannel’s success; putting it in to practice has been challenging. Juxtapose that…

4 ways to achieve customer engagement on a mobile device

Marketers who want true customer engagement, take heed! There are 2.35 billion smartphone users and 37.2 million customers already opted-in to receive SMS 89% of people would recommend a brand after a positive experience on mobile Global…

The birth of omnichannel

Consumers have witnessed unprecedented change in recent decades. Shifts in behavior and demand have opened up new markets Existing markets have expanded their offerings The above has triggered an avalanche of products and services The digitalization of…

Ecommerce marketers, do you really need SMS?

SMS marketing provides brands with the opportunity to craft an immediate personal relationship with customers, but many are yet to incorporate the channel. With consumers running the game when it comes to tech adoption, those that act…

Omnichannel: 5 elements that encapsulate the experience of simultaneous engagement

Omnichannel experience is one of the big buzzwords in the business world for good reason. Offering an omnichannel experience to customers goes above and beyond a multichannel experience. The two are very similar, but there are some…

dotDigital Group plc named in ‘1000 Companies to Inspire Britain 2018’ report by the LSE Group

We’re delighted to be recognized by the London Stock Exchange for the second year running as one of the fastest-growing and most dynamic SMEs in the UK. Over the course of the last year we’ve pushed ourselves…

BINGO – Making multichannel work for you

I do not mind the occasional buzzword if it used as a shorthand for a bigger concept; that is just efficient. I am not a big fan however, when buzzwords make a simple concept sound hard and…

5 stats that’ll help you understand your customer’s omnichannel experience

It seems like just yesterday when the key behind winning customers was in the quality of your products or services. How times have changed. Any marketer will tell you, today’s prime drive to success lies in the…