Tagged in: omnichannel marketing

Five data points to help form your holiday marketing strategy

Tips and tricks to drive your holiday marketing success. Discover how to drum up engagement and boost loyalty during the festive period.

What’s the difference between multichannel and omnichannel marketing?

Omnichannel is more than a marketing approach – it’s an attitude. It’s an expectation from shoppers who shop anywhere and everywhere. They expect you to be omnipresent – on their mobile, over email and SMS, available on…

What is omnichannel, and how you can get there in five steps

This article will explain what omnichannel is, why it’s important, and how you can ensure your brand is set up for omnichannel success. Before we continue, I know it can become confusing to differentiate between omnichannel and…

Effectively communicating your business continuity

What is business continuity? Business continuity is about building a resilient framework that enables businesses to respond effectively at times of crisis or uncertainty. Rather than ‘firefighting’ in emergency situations, brands can return to business as usual…

Take a shot this summer: how to use the World Cup to up your marketing game

One of the most interesting things I noticed right from the off was the lack of batch and blast marketing with bland, generic, slightly football related content. Of course, there will always be some. Supermarkets, take-outs and…

dotDigital Group plc named in ‘1000 Companies to Inspire Britain 2018’ report by the LSE Group

We’re delighted to be recognized by the London Stock Exchange for the second year running as one of the fastest-growing and most dynamic SMEs in the UK. Over the course of the last year we’ve pushed ourselves…

dotdigital completes the acquisition of COMAPI

I am delighted to announce that the dotdigital group, the parent company behind dotmailer, has successfully completed the acquisition of COMAPI, the omnichannel messaging platform. The acquisition is further proof of the continued investment we’re making in…

Beauty brand Charlotte Tilbury applies a flawless approach to driving offline customers online

The global financial crash had a somewhat significant effect on the fate of these iconic and beloved brands but, in truth, the deep-rooted problem was that they’d simply failed to keep up with evolving consumer habits. Around…

Why email is a powerful tool in omnichannel retail

As a marketer, it can help you become faster and smarter, by enabling you to automate the many time-consuming yet essential day-to-day outputs. For customers, email marketing automation is designed to give them the ultra-personal experience they…

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