Tagged in: multichannel marketing

BINGO – Making multichannel work for you

I do not mind the occasional buzzword if it used as a shorthand for a bigger concept; that is just efficient. I am not a big fan however, when buzzwords make a simple concept sound hard and…

Your channel or mine?

With 72% of consumers wanting an integrated marketing approach (1) and content published on two or three channels having a 24% increase in engagement, why wouldn’t marketers be looking into ways of communicating with their customers via…

13 principles for your multichannel strategy

If you haven’t had chance to read The Role of Email in Multichannel, here is one of the key takeaways from the paper: a checklist of key principles to make sure you cover all the bases: Ensure…

This site uses cookies to improve your user experience. By using this site you agree to these cookies being set. To find out more see our cookies policy.