Tagged in: multi-channel

Your channel or mine?

With 72% of consumers wanting an integrated marketing approach (1) and content published on two or three channels having a 24% increase in engagement, why wouldn’t marketers be looking into ways of communicating with their customers via…

Boxing Day Online Sales Break Records

Figures released by Experian Hitwise show that Boxing Day 2011 was the UK’s biggest ever online shopping day. High sales were expected with many retailers already prepared with campaigns to drive shoppers to their sites, and those…