Tagged in: metrics

The email marketing metrics you should be measuring

Have you ever had to answer questions from your boss about an email that didn’t perform as expected? You might have wished you had some accurate measure to back you up. The fact is, unless they’re looking…

Part 1: Back to basics – 7 email marketing stats you should know

68% of today’s marketers see email’s ROI as excellent or good – higher than any other channel. Conversely, 36% of marketers cite poor measurement and analytics as barriers to effective email marketing says Econsultancy’s 2014 Email Marketing…

When Is An Open Email Not An Open Email?

Since launching our feature forum as a place where we can better understand the demand for improvements to our products, we’ve had some really interesting conversations with clients that have helped us look differently at things we…

From The Email Labs: An Email Client Open Rate Rundown

Email marketing is all about priorities. There are only so many hours in the day and only a set number of pounds in the budget! So how do you decide where to spend your time and money…