Tagged in: marketing

Unicode alert: our solution for the unwelcome SMS guest

If you’ve never heard of Unicode, you’re in good company. Many of the world’s best marketers live in ignorant bliss, oblivious to what Unicode is. But if you use SMS in your business or plan to bring…

The birth of omnichannel

Consumers have witnessed unprecedented change in recent decades. Shifts in behavior and demand have opened up new markets Existing markets have expanded their offerings The above has triggered an avalanche of products and services The digitalization of…

Come and see us at MWL16 in London

This year’s Marketing Week Live is set to be a big one, with the chance to check out the latest marketing tech and solutions to boost your business and be inspired by real-life success stories of trailblazing…

9 Best practice tips for optimizing a landing page

As marketers we focus on the design targeting and optimization of our messages, meaning we can sometimes feel like the next stage is someone else’s job. The chances of a successful conversion however will be greatly reduced…

dotmailer headline sponsors the Internet Retailing Awards 2015

This year, the dotmailer team was excited to take the opportunity to become both headline sponsor of the Internet Retailing Awards, as well as the sponsor of the B2B multichannel award. With brands such as, House of Fraser,…

Making the most of eCommerce Expo 2015

To help you get the best results from the event, we thought we’d help you make the best use of your time. What’s all the fuss about anyway? If you’ve been along to eCommerce Expo in previous years, you’ll…

The building blocks for a successful B2B ecommerce strategy

The B2B ecommerce market is one of the fastest growing markets in the global economy. Many figures suggest that the market is set to grow by ‘$6.7 trillion in gross merchandise value by 2020, double the size…

4 Years in the Journey of Football, Technology & Marketing

In the last of our World Cup seasonal blog posts, our Group Account Director, Lili Boev, takes a look at how far the whole gamut of technology, marketing, and football has come along in the last four…

4 Avoidance Tactics for Marketing to Digital World Cup Widows

Despite his ‘athletic’ figure, Ashwin, our Social Media and Content Marketing Manager, is not the biggest footie fan. So who better to suggest a few ideas that digital marketers may want to think about, if they don’t…

5 Ways To Achieve Excellence In Joined-Up Marketing

This post is part of the #JUMPchallenge, a blogging competition designed to raise awareness of how to join up online and offline marketing, launched to support Econsultancy’s JUMP event. With the growth of the internet, the number of…

7 Top Tips To Integrate Email With Social Media

Social media is the latest buzzword in the marketing industry. But social media does not work well in isolation. By integrating your social media activity with your email marketing, you can improve the effectiveness and results from…

Marketers Take Note: Email Is On The Rise

It won’t really come as any surprise to note that internet usage is increasing at record levels. According to the UK Online Measurement company (UKOM), the average UK internet user spends 22 hours and 15 minutes on…