The many faces of marketing
Our key learnings from the Product Marketing Summit – and what you can learn, too We caught up with Juliette Aiken, Victoria Dovey, and Julia Neuhold, to find out more about: the role of the product marketer…
How to use automation to create a smooth link between sales and marketing
A strong bridge between sales and marketing is a B2B company’s not-so-secret tool for success. With aligned sales and marketing, each team is in the best position to hit their most important KPIs and give consumers a…
5 stats that’ll help you understand your customer’s omnichannel experience
It seems like just yesterday when the key behind winning customers was in the quality of your products or services. How times have changed. Any marketer will tell you, today’s prime drive to success lies in the…
Marketing strategies to boost your email open rates
Beautiful looking emails, filled with engaging messages and fantastic offers, can only be appreciated by their reader if they are opened in the first place. As far as success metrics go, open rates shouldn’t be used as…
How can you improve your email marketing strategy?
In our previous blog posts, we’ve looked at the 7 most popular email marketing metrics that you should be measuring to keep track of your email marketing performance. This blog post will aim to guide you on…
Know your email strategy inside out
So here’s the blog you’ve all been waiting for right? I must admit, we’re pretty excited about it over here at dotmailer. With great pleasure I unveil to you, our brand new interactive, real time updating, visual…