Tagged in: marketing metrics

How can you improve your email marketing strategy?

In our previous blog posts, we’ve looked at the 7 most popular email marketing metrics that you should be measuring to keep track of your email marketing performance. This blog post will aim to guide you on…

Know your email strategy inside out

So here’s the blog you’ve all been waiting for right? I must admit, we’re pretty excited about it over here at dotmailer. With great pleasure I unveil to you, our brand new interactive, real time updating, visual…

Part 2: Back to basics – 7 email marketing stats you should know

In our last blog post, we covered four of the essential email marketing metrics: open rates, clicks, clicks-to-open and share rates. Now we’re going to look at delivery rates, bounce rates and net list growth. These metrics…

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