Tagged in: marketing campaigns

4 great ways to use personalization in your marketing campaigns

You may ask yourself sometimes whether personalization is really that necessary or effective. Let’s be honest, it’s tempting to cut corners, isn’t it? It’s easy to question the necessity of going that little bit further. But in…

5 of our April Fools’ Day favs

dotmailer HQ in London was full of put-ons this morning, like this apparent new voice-activated door contraption. And yes, there were a few people who fell for it.   Because we love fun and frolics (and good…

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