Tagged in: marketing automation

14 parts of your day job that you can automate – part 1

To be fair, we did get a bit carried away with things like using a marketing automation platform to remind us to make the team a cup of tea or coffee (we all know how important caffeine…

How to choose the right marketing automation solution for your business

But it can also be a little overwhelming at times getting to grips with the next ‘big thing’ in digital marketing. Email, search, affiliate, retargeting, social media, multichannel… arghh! So we can sympathize with those of you…

Spring has sprung: our latest release is here

Spring: the flowers start blooming, the birds start chirping, we all wonder if it’s still too early to get the barbecue out… and dotmailer ships a new release. This time we really do have something for everyone,…

Know your email strategy inside out

So here’s the blog you’ve all been waiting for right? I must admit, we’re pretty excited about it over here at dotmailer. With great pleasure I unveil to you, our brand new interactive, real time updating, visual…

Automation in under 10 minutes. Part 2: Feedback

A review of a product or service can often be the difference between a new customer and a lost customer. However, as we’re all aware, life can often get in the way of completing feedback surveys and sometimes the…

Part 2: Back to basics – 7 email marketing stats you should know

In our last blog post, we covered four of the essential email marketing metrics: open rates, clicks, clicks-to-open and share rates. Now we’re going to look at delivery rates, bounce rates and net list growth. These metrics…

Feature Update: Next Level Automation with ‘Advanced Enrollment’

Stoo’s back with yet another dotMailer platform product update – and this one’s got the whole office buzzing  As far as product updates go, the newest addition to the dotMailer platform has us all very, very excited.…

Grab a Slice of ecommerce: dotdigital throws down at IRCE 2014, Chicago

Tink Taylor, dotdigital’s COO, is joining our US delegation to IRCE — one of the biggest eCommerce trade shows of 2014. Here’s the full lowdown! IRCE, the Internet Retailer Conference and Exhibition (June 10-13, McCormick Place West,…

How to Test and Observe Your Marketing Automation Program (from a laid-back position)

Earlier this week, we talked about one of our feature updates that allows marketers to build some really cool RFM segmentations. Now Stoo (our musically gifted Product Manager) is back with another equally awesome features write-up – for…

7 Steps to Make Customer Re-engagement a Whole Lot Easier

Our Product Manager, Stoo Gill, explains how using another small feature addition from the dotMailer platform, you could add a helluva punch to your email marketing program. Introducing ‘Last Open Date’ to our automation suite. You know it’s…

Feature Rollout: Marketing Automation just got a whole lot easier

Stuart ‘Stoo’ Gill, one of our awesome Product Managers, pulls back the curtain on an exciting new feature that’s rolling out as Open Beta across our user-base. If, like me, you overindulged a little on the pancakes…

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