Tagged in: marketing automation

5 not-so-hidden resources to spring your marketing forward this Easter

As Easter approaches, it’s the perfect time to spring into the season with your marketing. This time of year isn’t just for confectioneries, either. The unofficial start of spring is a great time for any brand with…

Not using marketing automation? You’re not alone

There could be many reasons why marketing automation is yet to be implemented within your business, ranging from limited resource to lack of budget. But after an initial setup, automated programs can remove time-consuming manual tasks and…

Lifecycle planning: How to map your customer journey

Without the right planning you could find yourself just guessing with your message in the hope that it may resonate with certain readers. The problem with this method is you end up irritating the masses with emails…

Personalization beyond just your [First_Name]

For the majority of marketers, personalizing an email is simply just using the [first_name] tag. The aim of this webinar was to show people the steps they can take to make their email campaigns much more personal…

Getting personal with Marketing Automation

For marketers, customer experience & loyalty is crucial. Businesses must engage and communicate with customers in a relevant and increasingly personal way in order to develop customer loyalty and trust. Indeed, trends show that customers relate better to content…

Your channel or mine?

With 72% of consumers wanting an integrated marketing approach (1) and content published on two or three channels having a 24% increase in engagement, why wouldn’t marketers be looking into ways of communicating with their customers via…

Using lead scoring in your marketing automation…

dotmailer’s changed a lot over the last six months, and sometimes it can be hard to see how all the new functionality fits together. I’m frequently surprised when I hear customers refer to their marketing automation and…

What is your marketing automation maturity?

Do you know what the obstacles are you and your business need to overcome first? And is how you’d now rate yourself on the automation scale that accurate a guess? Last year, dotmailer’s Client Services Director and…

How to make the most out of your marketing automation solution

Well if that’s genuinely the case, firstly, take a bow! You’ve taken a fantastic first step and you’re now well on the road to revolutionizing your marketing strategy with the help of automation. However, as much as…

Five things to avoid when starting marketing automation

When you build a product that lets people automate their marketing efforts, you get to see a lot of cool stuff. I’m always amazed with what people get out of the tool I help make. But if…

14 parts of your day job that you can automate – part 2

Like we said before, whether you’re an SME, Enterprise business, in B2B or B2C, there’s something here for you. And if you feel like you’re out of your depth, remember: think big, start small, scale quickly. There…

14 parts of your day job that you can automate – part 1

To be fair, we did get a bit carried away with things like using a marketing automation platform to remind us to make the team a cup of tea or coffee (we all know how important caffeine…

How to choose the right marketing automation solution for your business

But it can also be a little overwhelming at times getting to grips with the next ‘big thing’ in digital marketing. Email, search, affiliate, retargeting, social media, multichannel… arghh! So we can sympathize with those of you…

Spring has sprung: our latest release is here

Spring: the flowers start blooming, the birds start chirping, we all wonder if it’s still too early to get the barbecue out… and dotmailer ships a new release. This time we really do have something for everyone,…

Know your email strategy inside out

So here’s the blog you’ve all been waiting for right? I must admit, we’re pretty excited about it over here at dotmailer. With great pleasure I unveil to you, our brand new interactive, real time updating, visual…

Automation in under 10 minutes. Part 2: Feedback

A review of a product or service can often be the difference between a new customer and a lost customer. However, as we’re all aware, life can often get in the way of completing feedback surveys and sometimes the…