Tagged in: marketing automation

The welcome program: the first step towards data-driven email marketing automation

However, given the sheer quantity of data brands are leveraging, automation programs are becoming necessary to win the email marketing game. Consumers’ expectations are rising, and highly personalised, 1:1 communications are becoming the norm among brands who…

Email marketing for ecommerce

As a marketer you know the importance of data. Without it you don’t know who your customer is, how to target them and, even worse, you don’t know how your activity is performing. When you sell online…

Combine your CRM and ESP for a 360-degree view of your business

Your ESP is an essential tool that reaches your audiences, engages them through various types of communications (i.e. promotions, newsletters, competitions), and aggregates really useful information on them (i.e. conversion, opens, clicks). It’s the perfect channel to…

8 reasons why your ecommerce business needs marketing automation

Here are eight solid reasons your ecommerce business needs marketing automation:      Easier to personalize marketing campaigns Consumers want to see and hear things that are personal to them, especially in a world where they’re faced with increased…

Can you grab a Millennial’s attention with email marketing? (written by a Millennial)

Millennials: the kids (now adults) who’ve been saturated with advertising and marketing strategy since day zero, and who know every trick in the book. The generation we criticize for their reliance on tech, while simultaneously begging them…

5 not-so-hidden resources to spring your marketing forward this Easter

As Easter approaches, it’s the perfect time to spring into the season with your marketing. This time of year isn’t just for confectioneries, either. The unofficial start of spring is a great time for any brand with…

Not using marketing automation? You’re not alone

There could be many reasons why marketing automation is yet to be implemented within your business, ranging from limited resource to lack of budget. But after an initial setup, automated programs can remove time-consuming manual tasks and…

Lifecycle planning: How to map your customer journey

Without the right planning you could find yourself just guessing with your message in the hope that it may resonate with certain readers. The problem with this method is you end up irritating the masses with emails…

Personalization beyond just your [First_Name]

For the majority of marketers, personalizing an email is simply just using the [first_name] tag. The aim of this webinar was to show people the steps they can take to make their email campaigns much more personal…

Getting personal with Marketing Automation

For marketers, customer experience & loyalty is crucial. Businesses must engage and communicate with customers in a relevant and increasingly personal way in order to develop customer loyalty and trust. Indeed, trends show that customers relate better to content…

Your channel or mine?

With 72% of consumers wanting an integrated marketing approach (1) and content published on two or three channels having a 24% increase in engagement, why wouldn’t marketers be looking into ways of communicating with their customers via…

Using lead scoring in your marketing automation…

dotmailer’s changed a lot over the last six months, and sometimes it can be hard to see how all the new functionality fits together. I’m frequently surprised when I hear customers refer to their marketing automation and…

How to make the most out of your marketing automation solution

Well if that’s genuinely the case, firstly, take a bow! You’ve taken a fantastic first step and you’re now well on the road to revolutionizing your marketing strategy with the help of automation. However, as much as…

Five things to avoid when starting marketing automation

When you build a product that lets people automate their marketing efforts, you get to see a lot of cool stuff. I’m always amazed with what people get out of the tool I help make. But if…

14 parts of your day job that you can automate – part 2

Like we said before, whether you’re an SME, Enterprise business, in B2B or B2C, there’s something here for you. And if you feel like you’re out of your depth, remember: think big, start small, scale quickly. There…

14 parts of your day job that you can automate – part 1

To be fair, we did get a bit carried away with things like using a marketing automation platform to remind us to make the team a cup of tea or coffee (we all know how important caffeine…

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