Tagged in: marketing automation

Managing communications in times of crisis

Every industry, businesses of all sizes, and teams all around the world are experiencing unprecedented uncertainty. In recent years, businesses have been investing more time and resource in planning crisis communications. Until recently, many haven’t had to…

Even continuity brings change. Here’s what you can do to remain relevant.

Today business continuity is working from home. But marketers need to review their marketing automations in times of uncertainty.

Marketing automation or Personalization?

It’s a tale as old as time. Or as old as modern day marketing anyway. Which technique is more effective for generating and nurturing leads and business? On the one hand we have a personalized approach with…

Making the most of your Black Friday campaign

It’s, therefore, safe to say that getting your Black Friday campaign right is essential. Over the last ten years, we’ve seen a massive shift in Black Friday sales. Traditionally an in-store shopping extravaganza, Black Friday deals are…

5 stages of the customer lifecycle and which emails to send

What is customer lifecycle marketing and why is it important? Data-driven, customer lifecycle email campaigns are designed to deliver messages to customers at a time that suits them. It’s an email marketing strategy based on the idea…

Ignoring big data is hurting your customer experience

We’ve all heard the saying before – content is king. So, what does that make data? If we’re sticking with the analogy of chess in regards to marketing efforts, where on the board does big data fall?…

Learnings from Bulk Powders: winners of Hitting the Mark 2018 (part 2)

We’ve gone behind the scenes to see how Bulk Powders, winners of this year’s Hitting the Mark, nailed its email marketing and customer experience. Mark Sherwood, Head of Europe at Bulk Powders, kindly agreed to an interview…

Learnings from Bulk Powders: winners of Hitting the Mark 2018 (part 1)

We’ve gone behind the scenes to see how Bulk Powders, winners of Hitting the Mark 2018, nailed its email marketing and customer experience. Mark Sherwood, Head of Europe at Bulk Powders, kindly agreed to an interview to go…

Purple WiFi: our newest integration

We are pleased to announce that dotmailer is now compatible with Purple’s WiFi solution. This enables you to capture data as customers walk in-store and connect to WiFi.  About Purple Purple’s cloud-based solution provides businesses with the same…

4 tips to perfectly target your customers

AI is a buzzword in marketing right now. For marketers like you, battling these everyday challenges, it acts as a shining light at the end of the tunnel. With any luck, when it comes, AI will be…

10 winning marketing automations for B2B ecommerce

B2B ecommerce sales will experience explosive growth in the coming years, eclipsing the revenue generated from B2C markets. Just think about the average value of a business order when compared to that of a consumer. And yet,…

Repetition, Repetition, Repetition … Repeat Marketing Works

A key objective for your brand should be to extend its reach across the web, as this can generate more quality leads and ultimately increase conversions. What’s more, by broadening your presence online and keeping your brand…

Leverage your brand heritage to power post-purchase automation: how Grenson got it right

For many businesses, heritage and background are what make them a firm favorite in consumers’ hearts. Legacy builds the foundations for brand identity, personality and trust; these qualities are fundamental for retailers in a crowded market. Today,…

From manual to automatic: how automation saved Minor Entertainment 50 hours’ admin time

When I ask clients why they’re not yet using marketing automation, the top reasons are either data gaps or a lack of available time/budget. Minor Entertainment Ltd was one of those organizations who hadn’t yet realized the…

Marketing automation just got a little bit sweeter

Let’s start with those of you who are timid towards marketing automation because, frankly, you are missing out. Free automation templates to start you on your journey Automation not only gives you time back (cue cuppa break),…