Tagged in: marketing automation

The real benefits of implementing a loyalty program

One such success story is our client Cellar One, an exclusive invitation-only online store for Australia’s second-largest wine company, Accolade Wines. The brand redefined its customer engagement by integrating dotdigital’s recency, frequency, and monetary (RFM) value model…

4 ways to drive Black Friday customers to shop again over the holidays

The cost of acquiring new customers has increased by 60% in the last six years. To maximize the profitability of the season, you need to plan ahead. How can you drive BFCM customers to shop again over…

Ecommerce marketing: 5 email campaigns to drive conversions and increase sales

Ecommerce marketing success is not a mystery. It’s about understanding customer intent. What do they need at a specific stage of their journey to drive them closer to conversion? Timing is everything.   Ecommerce merchants have the tools…

B2B marketing: 5 email campaigns that generate stronger leads

B2B marketers are well aware of the benefits of email marketing. The real problem lies with the barrage of emails landing in inboxes every day. How do you ensure your email campaigns generate the strongest leads possible?  Lead…

Marketing automation for the financial services sector

Financial services are one of the world’s most important and influential sectors. Covering a broad range of activities, the target audiences for finance firms are as varied as they come. Whether you’re in commercial banking, insurance, or…

Marketing automation: how to start automating emails

Marketing automation improves productivity by 20% and can lead to an average increase of 451% in qualified leads. How? Because marketing automation eliminates repetitive tasks and allows you to focus on other parts of your business. While…

How Miss Amara used its abandoned cart program to drive revenue

Miss Amara is a small family-owned Australian business that strives to deliver exceptional, uncomplicated, and an enjoyable journey for its customers. Bonded by the love for good rugs, Miss Amara was co-founded by Amie, Aaron, and Alex…

Are you using marketing automation tactics this holiday season?

Understand the basics of marketing automation tactics just in time for the holiday rush.

What is marketing automation?

Using a single platform, you can manage every aspect of your email marketing campaigns. An intelligent omnichannel marketing automation platform can create one-to-one cross-channel customer experiences. How does marketing automation work? Data is essential for marketing automation.…

Turn new customers into regular shoppers in 7 easy steps

Our very own account manager Clare Walker discusses what it takes to turn new customers into frequent shoppers.

Managing communications in times of crisis

Every industry, businesses of all sizes, and teams all around the world are experiencing unprecedented uncertainty. In recent years, businesses have been investing more time and resource in planning crisis communications. Until recently, many haven’t had to…

Even continuity brings change. Here’s what you can do to remain relevant.

Today business continuity is working from home. But marketers need to review their marketing automations in times of uncertainty.

Marketing automation or Personalization?

It’s a tale as old as time. Or as old as modern day marketing anyway. Which technique is more effective for generating and nurturing leads and business? On the one hand we have a personalized approach with…

Making the most of your Black Friday campaign

It’s, therefore, safe to say that getting your Black Friday campaign right is essential. Over the last ten years, we’ve seen a massive shift in Black Friday sales. Traditionally an in-store shopping extravaganza, Black Friday deals are…

5 stages of the customer lifecycle and which emails to send

What is customer lifecycle marketing and why is it important? Data-driven, customer lifecycle email campaigns are designed to deliver messages to customers at a time that suits them. It’s an email marketing strategy based on the idea…