Tagged in: Loyalty programs

Segment your audience using loyalty insights

In today’s highly competitive, online marketplace, it’s no longer enough to differentiate on price and logistics. Stores need to do more to build better customer relationships. Why? Because the one-on-one relationship common to brick-and-mortar stores is lost…

Advocate loyalty: A 4-point strategy

It’s hard to argue the importance of customer loyalty; after all, returning customers spend 67% more than first-time buyers. But, consumers’ mindsets and buying behaviors are undergoing a massive shift resulting in a significant drop in customer…

Treat Me: the Paperchase card that keeps on giving

Paperchase’s strong presence on the British high street places the brand in an enviable position to harness the potential of omnichannel retail. And it has done just that with its Treat Me loyalty program, which was launched…